Playson further expands presence in Italy’s igaming market via BLOX Ltd content deal

Playson has partnered with startup gaming and content aggregation platform provider, BLOX Limited, in a deal that will see a selection of its collection of slots distributed to the igaming company’s operator network.

The agreement includes such hits as Zeus: Thunder Reels, Buffalo Power: Hold and Win and the recently released Solar King, while also allowing the Blue Ocean Gaming brand to utilize Playson’s integration-free engagement tools, including Jackpots, Free Spins and Network Tournaments, which are proven to boost player retention.

Additionally, the partnership increases the Maltese based software developer’s reach in Italy‘s regulated market. Playson has established itself in the European country with a series of strategic operator partnerships, including Milan-headquartered operator Snaitech S.p.A. and online gaming brand, SignorBet, which belongs to the Distante Group, among others.

In an official press release, Playson Sales Director Blanka Homor, commented on the new collaboration, saying…

“We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond.

“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”

Game providers:

In addition to its user-friendly iGaming platform, Blox’s aggregator offers a growing selection of premium slots, casino games and poker from leading studios including iSoftBet, GameArt, Evolution Gaming, Pragmatic Play and 1×2 Gaming, along with top gamification and promotional tools.

Chief Commercial Officer for Blox Ltd, Karl Grech, also commented on the distribution agreement…

“We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021.

“We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalogue will continue to be a hit.”

Solar King launch:

Playson further expands presence in Italy’s igaming market via BLOX Ltd content deal

Playson recently added to its popular Solar series with its latest launch, Solar King. The 4×5 slot with 20 paylines follows on from player favorites Solar Temple and Solar Queen, both top-performing titles.

The new game provides players with classic Playson features such as Flaming Frames and an Extra Spins mode with Sticky Wild symbols, while also throwing in a selection of new enhancements, such as win line multipliers of up to 10 times.